| MailerLite | |
|---|---|
| Their stated threshold | MailerLite's guidance points at bounce rates under 2% and they monitor accounts closely, particularly new ones. |
| What happens if you cross it | New accounts are approved by a person before any sending, and approval can be declined. Existing accounts with high bounce rates are reviewed and can be suspended. The upfront approval is the distinctive part. |
| Where the bounce data lives | Campaigns, then the report, with hard and soft bounces listed separately. Subscribers has a Bounced status filter showing the account-wide set. |
| How bounces are classified | MailerLite marks hard-bounced subscribers as bounced and stops sending to them. Repeated soft bounces move a subscriber to the same status after several consecutive failures. |
Bringing the rate down
Each step is an action inside MailerLite, in the order worth taking them.
Answer the account review honestly
MailerLite asks about your list source before approving sending. A clear answer about where the addresses came from matters more than the size of the list.
Check bounces by subscriber group
MailerLite organizes subscribers into groups. Filtering bounced subscribers by group shows which import or form is responsible.
Enable double opt-in in the form settings
It is a per-form setting and it removes the typo and fake-address problem at source.
Clean before the first campaign on a new account
A new MailerLite account has no sending history to absorb a bad first send, and the account review makes the first campaign unusually consequential.
Use groups to hold unresolved addresses back
Put catch-all and unknown results into their own group and send to them after your confirmed addresses have established a pattern.
The mistake people make here
A bounce report mixes two causes that need opposite responses: addresses that do not exist, and receivers refusing mail they could have delivered. The first is fixed by checking the list. The second is a sending problem and no amount of cleaning will move it.
Questions people ask
Why does MailerLite need to approve my account?
They review new senders before allowing any sending, asking about your list source and how you collected it. It protects their shared sending reputation and it is a real gate rather than a formality.
What bounce rate is acceptable on MailerLite?
Their guidance points at under 2%. New accounts are watched more closely than established ones.
Does MailerLite remove bounced subscribers automatically?
It marks them bounced and stops sending. They remain visible so you can see the pattern rather than having the evidence deleted.