ZapBounce

ZapBounce and ClickFunnels

ClickFunnels builds multi-step funnels where the opt-in captures an address that everything downstream depends on. A bad address at step one breaks the entire funnel for that person.

The email sequence, the cart abandonment follow-up and the post-purchase upsell all reach the same unreachable address.

One bad capture breaks every downstream step

A funnel is a sequence of dependent touches. Miss the first email and the person never sees the offer that step three was building toward.

The visitor may still buy, having stayed on the page, and then never receive the receipt or the access credentials. That is a refund request rather than a lost lead.

ClickFunnels' own follow-up funnels amplify this: each step sends to the same address, so one typo produces a whole sequence of bounces from your sending domain.

How the data moves

  1. Verify at the opt-in step

    The first capture is where the address enters. Everything downstream inherits it.

  2. Use custom JavaScript with a proxy endpoint

    ClickFunnels allows custom code on a page. The call goes to your server, which holds the key.

  3. Show the suggestion before the visitor clicks through

    Once they are on step two, the address is fixed for the whole funnel.

  4. Verify purchasers again at checkout

    The address at checkout may differ from the opt-in one, and the receipt depends on it.

Setting it up

  1. Build a server-side proxy endpoint holding the API key.
  2. Add custom JavaScript to the opt-in page calling the proxy on field blur.
  3. Show the typo suggestion inline before the visitor advances.
  4. Repeat the check on the checkout step, since the address there may be different.
  5. Pass the verdict into your follow-up funnel as a custom field.
  6. Never block progression through the funnel on a verdict.

ClickFunnels: common questions

Where in the funnel should the check go?

The opt-in, because everything downstream uses that address. Repeat it at checkout, where a different address may be entered.

Can I put the key in the page's custom code?

No. ClickFunnels page code is served to every visitor. Use a proxy on your own server.

What if someone buys with a bad address?

They do not get the receipt or the access details, and you get a refund request. That is why the checkout check matters as much as the opt-in one.

Reference

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