ZapBounce

ZapBounce and MailerLite

MailerLite reviews every new account before allowing a send, and they are open about rejecting accounts whose list practices look wrong. A large import on a new account is the case that gets read closely.

Their pricing is by subscriber count too, so a dirty list costs you at both ends.

Approval, then billing, then bounces

MailerLite's account approval asks how you collected your subscribers. An imported list from another platform needs an explanation, and a clean list makes that conversation shorter.

Billing is by subscriber count, so dead addresses sit on the invoice every month producing nothing. Unsubscribed subscribers stop counting; ones sitting on a group do not.

After approval, high bounce rates put the account back under review. Getting approved once is not a permanent state.

How the data moves

  1. Verify before you import, not after approval

    The approval reads the list you import. Arriving clean removes the deliverability question from a conversation that is already about trust.

  2. Export and re-import as CSV

    MailerLite exports subscribers with their fields. Those columns come back untouched in the verified file.

  3. Use a custom field for the verdict

    MailerLite fields work in segment conditions, so the verdict can decide who receives a campaign without deleting anyone.

  4. Unsubscribe rather than delete to cut the bill

    Unsubscribed subscribers stop counting toward the billable total while the record stays in the account.

Setting it up

  1. Export the subscriber list from MailerLite as CSV including custom fields.
  2. Verify the file and download the results when it completes.
  3. Create a custom field for the verdict in MailerLite.
  4. Import the verified file, matching on email address.
  5. Create a segment where the verdict is valid and point campaigns at it.
  6. Unsubscribe the invalid addresses, which removes them from the billable count and the sending list at once.

MailerLite: common questions

Will verifying get my MailerLite account approved?

It removes one objection. The other is how you collected the addresses, which needs an answer from you.

Does unsubscribing reduce my bill?

Yes, unsubscribed subscribers stop counting. Deleting also works and loses the record, so unsubscribing is usually the better trade.

How often should I re-verify?

Quarterly for a B2B list, twice a year for consumer. The decay rate is different and worth measuring on your own data once.

Reference

Check a MailerLite export today

100 free checks a month, no card. Unknown results and duplicates are never billed.

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