ZapBounce and monday.com
monday.com is a work platform people use as a CRM, which means contact data lives in board columns rather than in a purpose-built contact object.
The email column checks format and nothing else. An address that is well formed and points at a domain with no mail server passes it without complaint.
The email column validates shape, not existence
monday's email column will accept anyone@nonexistent-domain.example without objection, because the string is correctly formed. Format validation is not verification and never was.
Boards used as a CRM also collect addresses from forms, imports and manual entry in the same column, so the quality varies row by row with nothing recording which source a row came from.
Automations then fire on column changes and send email through connected integrations, reaching whatever is in the column.
How the data moves
Verify through an integration or a webhook automation
monday automations can call a webhook on item creation or column change, which is where the check belongs.
Write the verdict to a status column
Status columns are colour-coded and filterable, so a board shows its own data quality at a glance rather than in a hidden field.
Add a date column for the check
Without it, a verdict from a year ago looks identical to this morning's.
Gate sending automations on the status
An automation that only fires when the status column is valid stops the board sending to addresses nobody checked.
Setting it up
- Add a status column for the result with its four values (valid, invalid, catch_all, unknown), a checkbox column each for the role and disposable flags, and a date column for the check.
- Create an automation that calls a webhook when an item is created or the email column changes.
- Have the webhook verify the address and update the status and date columns.
- Run a one-off verification of existing rows and populate the columns.
- Add a condition to every sending automation so it fires only on a valid status.
- Use a board filter on the status column when building any campaign list.
monday.com: common questions
Does monday validate email addresses?
It checks the format of the string. That is not the same as checking whether a mailbox exists, and the gap is where the bounces come from.
Status column or text column?
Status. It is filterable, colour-coded, and the board shows its own data quality without anyone opening a record.
How do I backfill an existing board?
Export it, verify the file in one batch, and update the columns from the results. Triggering the automation per item will flood your webhook.
Check a monday.com export today
100 free checks a month, no card. Unknown results and duplicates are never billed.