| Drip | |
|---|---|
| Their stated threshold | Drip's guidance treats bounce rates above 2% as a deliverability problem and they review accounts that sustain higher rates. |
| What happens if you cross it | Drip reviews accounts with poor list quality and can restrict sending. Their focus on ecommerce means they see checkout-sourced junk addresses regularly and know the pattern. |
| Where the bounce data lives | People filtered by status, and the broadcast or workflow email report. Drip records the bounce on the person record, so the individual's timeline shows it in context with their store activity. |
| How bounces are classified | Drip marks a person as bounced at the person level, which stops every workflow sending to them rather than removing them from one campaign. |
Bringing the rate down
Each step is an action inside Drip, in the order worth taking them.
Look at the person timeline, not the campaign report
Drip shows each person's events in one timeline. A bounce next to a completed order tells you the address came from checkout, which is a different fix from a form problem.
Audit which workflows are sending
Several workflows can target the same person. A bad address entering through a store sync can be mailed by three of them before anyone notices.
Fix address capture at checkout
This is the dominant source in an ecommerce account. A customer mistyping their address still completes the order and still syncs into Drip.
Build a workflow exit for bounced people
Drip can remove someone from active workflows on a bounce event, which stops the repeat attempts automatically.
Verify the historical sync before a broadcast
Store integrations backfill years of customers. That backfill is where a first broadcast finds its bounces.
The mistake people make here
A bounce report mixes two causes that need opposite responses: addresses that do not exist, and receivers refusing mail they could have delivered. The first is fixed by checking the list. The second is a sending problem and no amount of cleaning will move it.
Questions people ask
Why does an ecommerce list bounce more than a newsletter list?
Because addresses arrive at checkout rather than through a signup form with confirmation. A customer who mistypes still completes the purchase, and the wrong address syncs in with the order.
Does Drip stop workflows on a bounce?
It marks the person as bounced and stops sending. Building an explicit workflow exit on the bounce event makes the behavior visible rather than implicit.
Where do I see why someone bounced?
On their person timeline, alongside their orders and page views. That context usually identifies the source faster than the campaign report does.