| Omnisend | |
|---|---|
| Their stated threshold | Omnisend's guidance points at bounce rates under 2% and their team reviews accounts that exceed it repeatedly. |
| What happens if you cross it | Omnisend reviews accounts with high bounce and complaint rates and can restrict email sending while leaving other channels running, which is a distinction worth knowing before it happens. |
| Where the bounce data lives | Reports, then the campaign, with hard and soft bounces separated. Audience filtered by email status shows contacts whose email channel has failed. |
| How bounces are classified | Omnisend marks the email channel on a contact as non-mailable after a hard bounce while leaving SMS and push subscriptions intact, which is correct and surprises people reading a contact count. |
Bringing the rate down
Each step is an action inside Omnisend, in the order worth taking them.
Filter the audience by email status specifically
A contact count includes people reachable only by SMS. Filtering on email status gives the number that actually matters for an email campaign.
Check which signup channel produced the bounces
Popups, checkout and the wheel-of-fortune widget all capture addresses differently. Omnisend records the source, and gamified popups are a notable source of fake addresses.
Review the discount popup settings
A popup offering a code for an address invites a throwaway address. Requiring confirmation before sending the code removes most of them.
Separate the channels in your reporting
An overall engagement number that blends email and SMS hides a failing email channel behind healthy SMS performance.
Verify the email address even for SMS-first contacts
The email verdict belongs on the record whether or not you are mailing today, because the first email campaign to that segment is otherwise a discovery exercise.
The mistake people make here
A bounce report mixes two causes that need opposite responses: addresses that do not exist, and receivers refusing mail they could have delivered. The first is fixed by checking the list. The second is a sending problem and no amount of cleaning will move it.
Questions people ask
Does a bounced email stop SMS messages in Omnisend?
No. The channels are separate on the contact record, so a failed email address leaves SMS and push subscriptions untouched. That is correct and it makes contact counts misleading.
Why do popup signups bounce more?
Because a discount code is an incentive to enter any address that looks plausible. Requiring confirmation before releasing the code removes most of that traffic.
How do I see my real email list size?
Filter the audience by email status rather than reading the total contact count. The difference is frequently larger than people expect.