Verification for healthcare marketing
Healthcare marketing teams work under constraints that change the question. The issue is rarely whether verification would help. It is which list can leave your systems at all.
This page is about that boundary, because getting it wrong is a larger problem than a bounce rate.
Not every list in a health system should be verified externally
A general newsletter list, a community-event registration file and a physician-referral database are ordinary marketing data. An address tied to a patient record is not, and sending it to a third party is a decision for your privacy office rather than your marketing tooling.
Where verification does apply, the controls matter more than the features. You decide how long results stay: DELETE /v1/jobs/{id} removes a job and every address in it as soon as you have downloaded the export, and there is nothing to re-download afterwards.
Erasure works per job: one DELETE call removes the job and every address in it. Your privacy log can record the job id and date without creating a second copy of the addresses being erased.
How the work gets done
The order that matters for healthcare marketing teams, rather than a generic checklist.
Classify the list before you upload it
Marketing contact data and patient data are different categories with different rules. That determination belongs with your privacy office, and it comes before any tooling decision.
Delete the job once you have the results
Download the export, then call DELETE /v1/jobs/{id} so the job and its addresses are removed. Scope the API key to the calls you need.
Verify referral and provider lists first
Physician and practice contact data is ordinary B2B data with the same decay as any other, and it is usually the list nobody has checked.
Wire deletion into the existing request process
Write the job id and date of each deletion into the log you already keep.
The hard cases in healthcare marketing teams, and how they come back
What it costs
Provider and referral lists usually fit the $25 tier for 10,000 or the $89 tier for 50,000. Deleting a job after download costs nothing.
Every tier works the same way. Unknown results and duplicates are never billed, and credits do not expire.
Questions we get asked
Can we verify patient email addresses?
That is a question for your privacy office, not a technical one. Many teams verify marketing and referral lists externally and keep patient contact data inside their own systems.
How long do you keep results?
We do not state a retention period here. You can delete a job and every address in it with DELETE /v1/jobs/{id} as soon as you have downloaded the results.
Do you sign a business associate agreement?
Ask before you upload anything. If the answer is not yet a yes in writing, the list should not leave your systems.
Try it on your own list first
100 free checks a month, no card. Run a sample and read the unresolved count before you decide anything.