| Moosend | |
|---|---|
| Their stated threshold | Moosend's guidance points at keeping bounce rates low and their team reviews accounts with poor list performance. |
| What happens if you cross it | Moosend reviews accounts and can suspend sending for sustained poor list quality. New accounts sending to large imported lists draw attention. |
| Where the bounce data lives | Campaigns, then the campaign report, which separates hard and soft bounces. Each mailing list has its own member statuses including bounced. |
| How bounces are classified | Moosend marks members as bounced within the list they belong to, so the same address on two lists needs handling in both places. |
Bringing the rate down
Each step is an action inside Moosend, in the order worth taking them.
Check every list, including ones you did not send to
Moosend tracks status per list. An address that bounced on one list can still be active on another, and the next campaign finds it again.
Consolidate duplicate lists
Accounts that migrated from another platform often carry several overlapping lists. Merging them makes the bounce picture readable and stops the same address being mailed twice.
Look at when the list was last mailed
A list that has not been used in a year bounces heavily on its first send back. That is decay rather than a list quality problem, and the fix is verification rather than a new source.
Enable double opt-in on subscription forms
It is a per-form setting in Moosend and it removes the fake-address problem before it reaches a list.
Verify before the migration send
The first campaign after moving platforms carries the accumulated decay of however long the list sat idle.
The mistake people make here
A bounce report mixes two causes that need opposite responses: addresses that do not exist, and receivers refusing mail they could have delivered. The first is fixed by checking the list. The second is a sending problem and no amount of cleaning will move it.
Questions people ask
Are bounced statuses shared across Moosend lists?
No. Status is tracked per mailing list, so an address that bounced on one list can still be active on another. Consolidating lists is the practical fix.
Why does a list bounce heavily after a year of silence?
Decay. People change jobs, ISP mailboxes close with the broadband contract, and free webmail accounts are abandoned. A year of no sending is a year of invisible decay.
Does Moosend remove bounced members automatically?
It marks them bounced and stops sending within that list. They stay visible so you can see how many there were.